Bronte Media

Wired has one of the best articles I have read for some time on the state of online content via a profile of Demand Media. Wannabe William Randolph Hearsts and Benjamin Franklins be afraid. Be very afraid.

The article charts the evolution of Demand from a few sites to the acquisition of Expertvillage.com through to the creation of Demand Studios, a centralized cyborg editor assigning work to humans drones plugged into the private matrix. Interestingly, Demand Studios is likely one of the largest freelance marketplaces (eLance, oDesk etc.) given that Demand’s revenues are now circa $200m and it’s not hard to see them spending $60m on content creation.

It’s hard for me not to see something beautiful.