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January 7th, 2009

Given that the fourth quarter of last year is likely to be the new normal in online advertising, I thought I would scour each and every publicly listed online advertising company’s fourth quarter earnings and 10-Q I can find.

Here is my target list so far. Just let me know if I have missed any one by commenting. I’ll give each firm a post and opinion as they announce.

Big 4
Google
AOL
Yahoo
MSN

Searchy/Local
IAC (Ask.com, Servicemagic)
Marchex
Web.com
Local.com
DarkBlueSea

Vertical
Internet Brands
Move
NCI (real estate)
Monster
Housevalues/Market Leader
Bankrate
TheStreet

Ad Networks
Valueclick

UPDATE: Added TheStreet thanks to Kwan, Valueclick thanks to Henrik and local.com/web.com/darkbluesea thanks to Sandy. Keep the suggestions coming.

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