Comments on: Leadscon http://www.homethinking.com/brontemedia/2008/04/08/leadscon/ There are those who experiment and those who follow the formula Fri, 13 Nov 2009 19:44:51 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Super Rewards brings its offer-based virtual currency to the web (what’s it worth?) | All about MICROSOFT http://www.homethinking.com/brontemedia/2008/04/08/leadscon/comment-page-1/#comment-99219 Super Rewards brings its offer-based virtual currency to the web (what’s it worth?) | All about MICROSOFT Wed, 01 Apr 2009 21:40:50 +0000 http://www.homethinking.com/brontemedia/2008/04/08/leadscon/#comment-99219 [...] or leads who have signed up through incentive marketing turned out to be the worst ever. At the first Leadscon in Vegas last year many presenters used the ‘Free iPod’ guys as a throw away line for terrible lead quality. The [...] [...] or leads who have signed up through incentive marketing turned out to be the worst ever. At the first Leadscon in Vegas last year many presenters used the ‘Free iPod’ guys as a throw away line for terrible lead quality. The [...]

]]> By: Technic News » Super Rewards brings offer-based virtual currency to the web (what’s it worth?) http://www.homethinking.com/brontemedia/2008/04/08/leadscon/comment-page-1/#comment-99218 Technic News » Super Rewards brings offer-based virtual currency to the web (what’s it worth?) Wed, 01 Apr 2009 21:30:44 +0000 http://www.homethinking.com/brontemedia/2008/04/08/leadscon/#comment-99218 [...] or leads who have signed up through incentive marketing turned out to be the worst ever. At the first Leadscon in Vegas last year many presenters used the ‘Free iPod’ guys as a throw away line for terrible lead quality. The [...] [...] or leads who have signed up through incentive marketing turned out to be the worst ever. At the first Leadscon in Vegas last year many presenters used the ‘Free iPod’ guys as a throw away line for terrible lead quality. The [...]

]]> By: Super Rewards brings offer-based virtual currency to the web (what’s it worth?) » VentureBeat http://www.homethinking.com/brontemedia/2008/04/08/leadscon/comment-page-1/#comment-99216 Super Rewards brings offer-based virtual currency to the web (what’s it worth?) » VentureBeat Wed, 01 Apr 2009 21:26:44 +0000 http://www.homethinking.com/brontemedia/2008/04/08/leadscon/#comment-99216 [...] or leads who have signed up through incentive marketing turned out to be the worst ever. At the first Leadscon in Vegas last year many presenters used the ‘Free iPod’ guys as a throw away line for terrible lead quality. The [...] [...] or leads who have signed up through incentive marketing turned out to be the worst ever. At the first Leadscon in Vegas last year many presenters used the ‘Free iPod’ guys as a throw away line for terrible lead quality. The [...]

]]> By: The Impending Doom of Facebook Apps | Bronte Media http://www.homethinking.com/brontemedia/2008/04/08/leadscon/comment-page-1/#comment-99146 The Impending Doom of Facebook Apps | Bronte Media Thu, 26 Mar 2009 02:39:17 +0000 http://www.homethinking.com/brontemedia/2008/04/08/leadscon/#comment-99146 [...] or leads who have signed up through incentive marketing turned out to be the worst ever. At the first Leadscon in Vegas last year many presenters used the ‘Free iPod’ guys as a throw away line for terrible lead [...] [...] or leads who have signed up through incentive marketing turned out to be the worst ever. At the first Leadscon in Vegas last year many presenters used the ‘Free iPod’ guys as a throw away line for terrible lead [...]

]]> By: Leadscon 2009 | Bronte Media http://www.homethinking.com/brontemedia/2008/04/08/leadscon/comment-page-1/#comment-82373 Leadscon 2009 | Bronte Media Thu, 13 Nov 2008 10:52:41 +0000 http://www.homethinking.com/brontemedia/2008/04/08/leadscon/#comment-82373 [...] the posts I wrote on this year’s conference, see here and one about the media buying mess caused by the mortgage implosion last [...] [...] the posts I wrote on this year’s conference, see here and one about the media buying mess caused by the mortgage implosion last [...]

]]> By: credit card generator http://www.homethinking.com/brontemedia/2008/04/08/leadscon/comment-page-1/#comment-44156 credit card generator Thu, 17 Apr 2008 09:21:14 +0000 http://www.homethinking.com/brontemedia/2008/04/08/leadscon/#comment-44156 [...] [...] [...] [...]

]]> By: JeffX http://www.homethinking.com/brontemedia/2008/04/08/leadscon/comment-page-1/#comment-42210 JeffX Tue, 08 Apr 2008 23:28:23 +0000 http://www.homethinking.com/brontemedia/2008/04/08/leadscon/#comment-42210 Hey Niki...cost per acquisition is through the roof on traditional lead gen models, everyones looking for that next silver bullet. Zillow knows how to aggregate the voyeurs, learning how to convert them into buyers is an expensive lesson they seem willing to take (though they're well greased)... It's an experiment thats definitely worth watching...much in the way of valuable information to be gleaned :) Hey Niki…cost per acquisition is through the roof on traditional lead gen models, everyones looking for that next silver bullet.

Zillow knows how to aggregate the voyeurs, learning how to convert them into buyers is an expensive lesson they seem willing to take (though they’re well greased)…

It’s an experiment thats definitely worth watching…much in the way of valuable information to be gleaned :)

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