In my former life as a Jupiter Analyst I was particularly proud of one slide. It was basically an S-curve that showed spending on search by marketers with two inflection points: marketers installing analytics and measuring results and secondly, the use of bid management software which exponentially increased the amount of keywords a marketer was able to bid upon.
I used to trot out the slide in nearly all the presentations I used to do On The Insular Search Conference Circuit. Co-workers groaned when they saw it. One instance I used it was at the 2004 SES show in Chicago.
I was just listening to the Standford Entrepreneurs podcast and one of the recent shows was Bret Crosby (founder of Urchin which was acquired by Google). I knew he liked the slide because I believe they licensed it from Jupiter at the time. What I didn’t know was that he believed in exactly the same thing and it was the premise of the acquisition by Google and was later proved correct.
I know I am essentially patting myself on the back. I don’t care.
Podcast is embedded and reference is just before 28 minute mark.
