Bronte Media

How Much Domainers Earn

November 23rd, 2007

I did a bit of Friday reading, including NameMedia’s S-1 and various investor presentations from DarkBlueSea, an Australian based domain portfolio holder, looking to answer a simple question: How much does an average domain earn per year?

NameMedia owns 750,000 domain names and earnt $40.56 per domain name in revenue in the first 9 months of the year. That ends up at around $54.08 per domain name per year.

DarkBlueSea has 150,000 domain names and earns about $12.82 per quarter or $51.28 per year per domain.

6 Responses to 'How Much Domainers Earn'

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  1. How Much Domainers Earn? at TH·E CON·CEP’TU·AL·IST said, on November 24th, 2007 at 3:27 am

    [...] Bronte Media: “I did a bit of Friday reading, including NameMedia’s S-1 and various investor [...]

  2. Seven Mile » Blog Archive » What Domainers Make said, on November 24th, 2007 at 11:09 am

    [...] http://brontemedia.com/2007/11/23/how-much-domainers-earn/ [...]

  3. Frank Michlick (DomainNameNews.com) said, on November 24th, 2007 at 5:13 pm

    Just wondering if those numbers are “only” parking revenue or if they include sales of domain names and the like, since those two companies also sell names from their portfolio.

    /Frank

  4. Adam said, on November 24th, 2007 at 9:37 pm

    I’m pretty sure that Dark Blue Sea has over 500,000 domain names.

  5. David said, on November 24th, 2007 at 9:51 pm

    Dark Blue Sea has over 500,000 domains.

    According to their September Quartely update:

    Profitable domain portfolio:
    number: 153,000
    revenue: $7,692,000 (annualised based on Sep qtr)
    Revenue per domain before renewal cost: $50.27
    Revenue after renewal cost: $43.53
    Cost of renewal $6.74

    Unprofitable domain portfolio:
    Number: 347,000 (based on a total domain size of 500,000, probably more)
    Revenue: $348,000 (annualised based on Sep qtr)
    Revenue per domain before renewal cost: $1.00
    Revenue after renewal cost: -$5.74

    Total domain portfolio:
    Number: 500,000
    Revenue: $8,040,000
    Revenue per domain before renewal cost: $16.08
    Revenue after renewal cost: $9.34

    Revenue from Sept qtr domain sales: $857,000 which included a single domain sale of greater than $250,000 (bedroomfurniture.com).

  6. nikiscevak said, on November 26th, 2007 at 11:44 am

    @Frank: That’s correct, I only compared ad revenue yielded from domains.

    @David: Yep in the case of Dark Blue Sea, from what I can tell, they are keeping their unprofitable domains in the hope someone may buy them through their ‘premium domain’ registration network. But for the sake of analysis I confined it to just the profitable ones.