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Technical Challenges at Google

June 12th, 2007

You can’t help but smile at certain comments by Google, home to the veritable oceans of Phd scholars in computer science research and highly skilled software engineers. For instance, in this improvement in AdSense content targeting that advertisers have been asking for since the day it launched four years ago:

“Unfortunately, the site-by-site detail will not be available within the AdSense for domains product. Google told me this is something they hope to add in the future.”

Really must of been tough to add that feature in under the time crunch. Totally understandable. Imagine the sophisticated the technology needed to split out direct navigation sites!

Wouldn’t happen to have anything to do with certain practices by certain folks in the online advertising?

Nah, I didn’t think so either.

2 Responses to 'Technical Challenges at Google'

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  1. Apogee Weblog said, on June 12th, 2007 at 2:45 pm

    Google’s Transparency is Inexplicably Opaque

    Why is Google being opaque despite claiming transparency? Do they not want to reveal their hidden ad network? Is it spinning too much straw into gold? I had a good laugh reading Niki Scevak’s post noting the irony of this announcement…

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