John K has a great post up about MSN AdCenter changing their terms of service to basically say that they can target an advertiser’s ads anywhere they want (irrespective of keyword) and anywhere they want (irrespective of whether it’s MSN search).
Should you trust them? Here’s one account from the field:
“MSN is actually running Intellitext ads on content sites, sending visitors to a Live search page with adCenter ads on it. We saw a spike in clicks on a handful of keywords on 4/30, with no resultant increase in conversions, and I attribute it to this garbitrage by MSN.”
Don’t count Microsoft out yet! Ha!
