http://www.homethinking.com/brontemedia/2006/12/13/wal-mart-media-part-xlvi-inside-the-facebook-numbers/ There are those who experiment and those who follow the formula Mon, 07 Dec 2009 22:21:57 -0600 http://wordpress.org/?v=2.8.5 hourly 1 http://www.homethinking.com/brontemedia/2006/12/13/wal-mart-media-part-xlvi-inside-the-facebook-numbers/comment-page-1/#comment-13019 Bronte Media » To Sell or Not to Sell? Wed, 07 Feb 2007 15:47:22 +0000 http://www.homethinking.com/brontemedia/2006/12/13/wal-mart-media-part-xlvi-inside-the-facebook-numbers/#comment-13019 [...] Also, leaked documents from the Yahoo conversations show a vivid picture of the companies finances. Most of the inventory is sold for between 10-20 cents through ad networks and a small slice sold directly to advertisers for $5 CPM. Robert may have heard the $5 CPMs weren’t working out but MSN and others will be working hard not on that side but rather lifting the 10 cent CPMs to $1 over the next few years. [...] [...] Also, leaked documents from the Yahoo conversations show a vivid picture of the companies finances. Most of the inventory is sold for between 10-20 cents through ad networks and a small slice sold directly to advertisers for $5 CPM. Robert may have heard the $5 CPMs weren’t working out but MSN and others will be working hard not on that side but rather lifting the 10 cent CPMs to $1 over the next few years. [...]

]]> http://www.homethinking.com/brontemedia/2006/12/13/wal-mart-media-part-xlvi-inside-the-facebook-numbers/comment-page-1/#comment-12589 Bronte Media » Yahoo Falls Flat on its Face Wed, 24 Jan 2007 17:21:02 +0000 http://www.homethinking.com/brontemedia/2006/12/13/wal-mart-media-part-xlvi-inside-the-facebook-numbers/#comment-12589 [...] Yahoo has premium advertising opportunities, for sure. But they also have a shitload of remnant inventory from Yahoo Mail that competes with the huge explosion of inventory on social network sites like MySpace and online video sites like Youtube. The later gets about 5 cent CPMs at the moment. [...] [...] Yahoo has premium advertising opportunities, for sure. But they also have a shitload of remnant inventory from Yahoo Mail that competes with the huge explosion of inventory on social network sites like MySpace and online video sites like Youtube. The later gets about 5 cent CPMs at the moment. [...]

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