Advertising Chicken
There are usually two words to describe exactly the same thing. In the search world crawl is a positive word and scrape is a negative one and each describe the fetching of a page to index. You can be arrogant or confident. You can have a conflict of interest or have synergies. And so on.
Perhaps the newest is viral marketing. It’s good to be viral. It’s bad to have a pyramid scheme.
An interesting idea is mmmzr.com, a site that let’s you buy links and then if people after you buy links you get a refund and if two people buy ads after you then you double your initial outlay. Here’s the experience of one advertiser who bought in at $8.
I love it. Just as a social experiment in seeing where the fun stops as the stakes get higher. The site is almost like a game of advertising chicken. Even funnier is the story of the Japanese guy behind it.
Because of the structure of the payouts he effectively receives 25% of the top bids for the columns. So at the moment, he has made roughly $512. The site looks like it launched in the last few days, or maybe it was the Seth Godin post that got things started.
For those who thought the million dollar home page was a one off novel invention, think again: the currency of links and especially links from a page that has received a lot of publicity will always have value in a world ruled by Google. And publicity stunts will never go out of favor.
