Bronte Media

Regular readers of this blog know that I’m intrigued by the economics of free 411. I first did some guesswork here which I followed up here after Lyn Chitow Oakes, SVP Marketing, Jingle Networks followed up with some thoughtful comments.

A little more was revealed on a podcast by Michael Arrington with the CEO George Garrick. Specifically, Jingle currently has costs of around $0.25 per call, and revenue of $0.20. Around 60% of calls are operator assisted and the average call length is 90 seconds.

From the second part of my analysis, it appears that I was nearly spot on. I was slightly too conservative on the costs and slightly too conservative on the revenue. But basically in the same ball park.