Bronte Media

I know it must seem that I relentlessly beat up on the newspaper set but I really do want to change. And credit where credit’s due. In this case, Careerbuilder, which has been on a tear of late.

Go and take a look at Monster’s stock price in the last little while. It has significantly outperformed even the holiest of holy, Google.

Now take what Monster is doing and Careerbuilder is doing even better. It has nearly taken over Monster’s number one position from a significant distance behind only a few years ago. And now they are even beginning to open a gap between itself and Monster in usage. And revenues are nearly there too (you can piece it together via the newspaper firm’s earnings calls).

So what do the newspapers try to do with this wildly successful beast? Well one part owner wants to sell it. Great jobs guys! Shit. I promised myself I was going to be nice to the newspaper industry in this post.