CitiMove Part II
Brian from AdWeek who introduced me to CitiMove, the company I mentioned before in the review fraud post, also pointed me to a story written up about them in the NYTimes a few months back. You can go read an open copy of the article here. I highly recommend you do if you think about local advertising.
A little more information on the business model: they charge 50 cents for each bid that is entered by a mover, which seems quite low. A 20% cut of the final fee seems like a better model. Although it looks like transaction volume is quite nice (one of the top rated movers has more than a thousand reviews). They advertise through Google and for free through craigslist.
I’m going to try and meet up with one of the founders and if I do, I’ll post tidbits of our conversation here.
I think their move to migrate the bid outcomes on to the web and open the metrics important for future customers (while restricting the non-useful data points like their personal details) is one of the better ideas around local search and am intrigued to find out more.
