JoAnn Abercrombie

JoAnn Abercrombie Keller Williams Greater Cleveland West

About Me

 

I believe that real estate is not just about properties; it's about people. I am passionate about listening to and understanding each of my clients' personal goals, with a real commitment to help make their real estate move a smooth, stress-free experience from start to finish. I have over 25 years experience in virtually every aspect of the real estate industry, including finance, appraisal, advertising, marketing, and I'm excellent at negotiating for my clients' interests. While using up-to-date technology and keeping abreast of the current market, I offer a personalized approach to meeting my clients' wants and needs. I employ customized marketing programs and put my heart into helping my clients make their real estate dreams a reality.

Licensed as a Realtor since 1985, and having a Broker's license since 1993, I have sold more than a thousand homes over the years, and won nearly every award possible for my creative advertising and my sales successes, including top company producer for listings and sales for a large local real estate firm. I hold a B.A. Degree, from Pennsylvania State University, in Speech Broadcasting/Radio & Television, with a minor in Advertising. I worked for over 2 years at WEOL Radio,in Elyria, Ohio, writing and producing commercials. This has proved invaluable in helping me write creative, effective advertising to market my listings.

I also earned a degree in Business/Accounting from Lorain County Community College, graduating With Honors. I worked for over 4 years as a corporate accountant, which has given me extensive knowledge as to tax advantages of homeownership, creative financing options, and much more insight to assist clients. I owned my own real estate company for over 3 years, which I learned from in so many ways.

My father was a builder and an appraiser, so I had actually been around the business of real estate my whole life, way before I decided that Real Estate was my career of choice. I picked up so much about appraisal and construction from my father. Over the past 25 years, I have taken numerous continuing education programs, in all aspects of the real estate business, including appraisal, finance, tax advantages of home ownership, home inspection issues, and construction, as well as a number of other topics.

But it's not just the combination of all my life training and experiences that have developed me into the Realtor I am today. It's my caring attitude that really makes me stand apart from others in my field. I truly love what I do, and I put my heart into helping my clients have the best possible real estate experience. Making their real estate dreams a reality. and in fact, exceeding my clients' expectations by offering a personal approach to meeting their wants and needs is how I do business. I've made it my focus and business motto, "When It Matters to You, It Matters to JoAnn." I'd love the opportunity to earn your business too!

 

Areas of Expertise/Services Provided

Over 25 years of caring, personalized real estate service, as a Realtor/Broker helping buyers and sellers make the best real estate deals...serving all of Lorain County, and surrounding areas, including real estate and houses for sale in Avon, Avon Lake, North Ridgeville, Westlake, homes for sale in Bay Village, Rocky River, Fairview Park, North Olmsted, Olmsted Falls, real estate and houses for sale in Grafton, Amherst, Elyria, Sheffield, real estate and homes for sale in Oberlin, Litchfield, Wellington, Vermilion, and western Cleveland suburbs, northern Medina County.

I specialize in working with first-time buyers, marketing homes for sellers, relocation, seniors who are downsizing, investors, and foreclosures, and over the years I have sold many country properties, with acreage, and so I like to say that I am a country property specialist, among other things.

I assist my home buyer clients every step of the way, through the home buying process, in exploring finance options, in finding the home they want and that meets their needs, in negotiating the best deal, based on recent comparable sales for that property, in understanding the importance of a thorough home inspection, and in following thru for a smooth closing.

I assist my home seller clients by preparing a thorough market evaluation of their home, and in establishing the proper pricing for their home, in order that we can lead the market, rather than follow it, which ultimately is how we will net them the most money, and in the shortest time. I write creative, effective advertising, and use my internet expertise to showcase their home to the most potential buyers looking for a home with those features. And when we receive an offer, I thoroughly review its points with my seller clients, and negotiate to get them top dollar. And I follow thru with each step of the closing process, to insure a smooth experience for my home sellers.

And one thing that really sets me apart from other realtors is I will assist my clients stage their home to make it most appealing to potential buyers. I have studied home staging, and am very good at transforming the look of rooms by furniture placement and accessorizing. Home staging is crucial to selling a home, especially in this market, and to realize the home's maximum sale price. When I list a home for sale, I actually assist my clients by helping them move furniture to accentuate a focal point in the rooms, and to improve the spaciousness and flow of the room. I use accessories they already have throughout their home to make interest in the rooms, and this staging service is included as part of what I do when I list a home. And I will also recommend removing wallpaper, painting or other improvements as needed.

Client Testimonials

JoAnn, I want to thank you for all the effort, time, and compassion you showed in selling my home. Even though the market was rough, you always showed me so much confidence and determination that my home would sell. With your years of experience, and with your kindness and understanding, you made me feel at ease through the entire process. I now consider you to be much more than a realtor...I now call you a friend. I really appreciate all you have done. Thank you for everything.

Maryanne F., N. Ridgeville


Over the past 20 years, JoAnn has sold 3 homes for me, and she has also represented me when I purchased 2 homes, including the one I just bought in Nov. 2009. JoAnn has amazed me many times with her expertise, invaluable advice, and with the miraculous way she can creatively make things happen even in a tough market. She has proven to me that she is a consummate professional and a tireless worker. I would never consider hiring anyone else but her to represent me in any real estate purchase or sale.
Diane G., Elyria

Thank you so much for your support and endless efforts in selling my home. Your enthusiasm and attention to detail were endless. The website you created displaying my home, your suggestions and willingness all contributed to the sale. Your knowledge and many years of experience were invaluable. It could have been a very stressful time for me for many reasons, but you guided me through it all. I am eternally grateful. Thank you for selling my home quickly and getting me top dollar, and helping me to purchase the home of my dreams. It would not have happened without you JoAnn !!

Kim G., N Ridgeville

Thank you for everything! I didn't tell you this before, but other realtors I had spoken with told me that my home would only sell for XXXX. Then, I met you, and you told me I could get a lot more for it than they had said. I'm so glad that I decided to go with you, JoAnn!! You ended up getting me so much more money for my home, and you did it quickly. You told me what you would do to sell my house, and YOU DID IT! Thank you for everything!!

Amy E., Avon

JoAnn, When you sold our home in Bay Village, after 3 other realtors couldn't sell it, I knew I would never think of dealing with any realtor, except you! And then you sold my mom's 1-bedroom condo in Westlake, in this difficult real estate market, and got us more than we expected! I can't say enough to thank you. I tell everyone that you could sell anything!

Susan N., Avon

Thank you, JoAnn, so much for taking the extra effort to make our first home purchase possible. You were there guiding us through all the crucial and important steps, and we knew you were looking out for us! We are so happy we found you, and we are recommending you to all our friends. And we LOVE our new home!!

Erin & Barrett C., Lakewood

In all our dealings with Realtors over the past years, we have never met anyone as kind, helpful and energetic as you have been. Without hesitation, we would highly recommend your service to anyone who is looking for an experienced, caring Realtor who gets things done! Thanks for taking such good care of us!

Ron & Lori M., Grafton



 

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